WELCOME TO THE LAB

YOUR TECH INNOVATION PARTNER

 

CREATING
OUTSTANDING

PRODUCTS
THAT
PEOPLE
LOVE TO USE

Starting as one of Australia's first web agencies, The Lab has evolved into a vehicle for launching a number of technology startups and communities.


Today, The Lab uses its extensive experience to create elegantly simple customer-focussed internet businesses.

Our aim is to partner with industry leaders to identify opportunities to revolutionise the market with technology-backed solutions.

Our expertise is in finding industry opportunities and pain points and creating product-based solutions that people love to use.


If you excel in your industry and know it can be done better, please talk to us. We'd love to collaborate and help you disrupt your industry.

 

PRODUCTS THAT PEOPLE LOVE

Today's successful products are defined by outstanding user experience and design

TECHNOLOGY INNOVATION

We'll find ways to advance your industry with technology. There's always a better way to do it

PARTNERING WITH LEADERS

We're always looking for industry experts to work with. If you're a leader in your industry, talk to us

ACCESS THE CHINESE MARKET

WeChat, Taobao, Alipay.
They do it differently in China. We can help you access the world's biggest market.

ECOMMERCE EXPERTS

Local and cross-border ecommerce. We know how to build it

 

PROJECTS / VENTURES

We have founded, co-founded, invested in and developed a number of innovative tech ventures over the years.
These are just some of the more interesting ones.

 

PROJECT K

Our latest venture, the culmination of 4 years visiting and analysing the Chinese market.
We will soon be revealing our ecommerce platform and distribution network for selling quality Australian products directly to Chinese consumers.

BRAAVIO

An innovative video recruitment platform.
For positions where personality is key, video provides a better way to quickly screen and interview candidates.
Braavio has been used by numerous brands such as Cricket Australia and Malibu Rum to recruit their brand ambassadors.

MEGAPHONE

Hosted viral loop marketing campaigns in as little as 60 seconds, with no site customisation required.
Allows anyone to quickly setup a campaign to launch their product or service, incentivising sharing with rewards and tiered share goals.

WUNDERKIND

Incredibly simple online training platform.
Beautiful templates allow customers to customise content without compromising design.
Used by Qantas to train crew on the new A380 aircraft.
Also used widely in the UK retail/FMCG industry for training reps - Waitrose, Sainsbury, Diageo and more.

EPHARMACY

Launched in 2000, ePharmacy quickly became the the largest online healthcare retailer in Australia.
Voted most usable ecommerce site in Australia, its success sparked an entry into big box bricks and mortar retail locations.

UTAG

uTag was an experiment in monetising outbound traffic.
The most successful startup to come out of Australia's first StartupCamp, uTag quickly grew to over 1 million users, largely from Brazil and China.

CHEMIST WAREHOUSE

ePharmacy merged with Chemist Warehouse and all retail locations adopted the new brand.
It is now the 5th largest retailer in Australia, with hundreds stores nationwide.
Chemist Warehouse still uses the eCommerce platform and back end systems built for ePharmacy.

GIVESMART

GiveSmart was created to consolidate giving across charities.
Anyone can setup a giving profile and set their distribution among their favourite charities.
Results are quantified as tangibles such as bricks or meals.

DESKPASS

A platform for managing membership and access to co-working spaces.
Our custom-designed access control system, co-developed by Seeed Studio in Shenzhen, China, was tested in several Sydney co-working spaces, including the largest, Fishburners.

TECH COMMUNITIES

We have started some of the biggest co-working spaces and tech innovation communities in Australia.
We strongly believe that working alongside other motivated entrepreneurs and experts is the best way to launch and grow a tech startup, and we've taken a proactive role in creating communities with the right environment for startups to thrive.

 

ENGINEROOM

EngineRoom was spun off from the success of Fishburners to provide co-working space and collaboration for digital services businesses.
Dozens of internet businesses have been housed across our 2 locations and some have grown to over 20 employees.

SOLIDIFIER

Australia's first dedicated makerspace / accelerator for IoT / hardware startups.

FISHBURNERS

Fishburners is the largest tech co-working space in Australia.
Hundreds of tech startups have started and grown here and it facilitates much of the Sydney tech community.
Our founder David was a Founding Director of Fishburners and helped it grow from a single floor into filling the entire building its original Ultimo home.

OZBERRY

ozBerry is Australia's largest community of electronics and hardware innovators.
We have hosted and co-managed this thriving community through EngineRoom and Solidifier.

GET IN TOUCH

We’re happy to hear from you. Contact us today to learn more about our business and how you can benefit from working with us.

 

ADDRESS

241 Crown St
Darlinghurst, 2010
Australia

CONTACT

+61416163264